michaeljackson's engagement rate sits at 2.42%. That's 102% above what you'd typically see for accounts with 1M+ followers (average 1.2%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 1.5x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 247 characters.