@microsoftbr
Microsoft Brasil
A conta oficial da Microsoft Brasil no Instagram. Apaixonados por tecnologia e movidos pela inovação.
@microsoftbr Profile Analysis Summary
Based on the last 12 posts
When we look at how microsoftbr's audience interacts with their content, we see an engagement rate of 0.05% β that's about 85 likes and 22 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, video content tends to spark 2.2x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day β a highly consistent rhythm. Captions tend to be moderate-length, averaging around 253 characters.
Key Metrics
197.1K
Followers
85
Following
12
Total Posts
0.05%
Engagement Rate
85
Avg Likes
22
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
197,069 followers
0.05% engagement rate
12 posts, 22 avg comments
2318.5:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1K
Total Likes
268
Total Comments
Engagement Rate
Your engagement rate is 97% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 91% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.8
Posts per day
5
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Vamos para o Microsoft Build 2026? Nos dias 2 e 3 de junho, vamos mergulhar em IA e novas ferramenta...
View on Instagram
Parte 1 | Dicas de Microsoft 365 Copilot: como trabalhar mais rΓ‘pido com fΓ³rmulas no Excel. Essa Γ© ...
View on Instagram
πΏπ» Quando conectividade encontra capacitação, mais gente participa da economia digital. Confira ...
View on InstagramAnalyzed 12 posts. Top content receives 374 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 80 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">35.0</span>%
Likes Trend
-28.8%
Before: 100 avg
After: 71 avg
Comments Trend
-55.1%
Before: 31 avg
After: 14 avg
Total Engagement
-35.0%
Before: 131 avg
After: 85 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 253 characters. Medium captions (101-500 chars) perform best with 125 avg engagements.
Hashtag Performance
With Hashtags
4
posts
Without Hashtags
8
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts with hashtags get 84 more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 197.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
0.05%
Below averageTotal Followers
197.1K
Following 85- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 85 likes and 22 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of positive & uplifting.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily Portuguese content. Average post reaches an estimated 256 accounts.
Best Time to Post
Best performing time: Thursday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @microsoftbr's recent content
@microsoftbr's engagement rate of 0.05% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 253 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.