@mit
MIT
The official account of the Massachusetts Institute of Technology, a world leader in research, education, and innovation.
@mit Profile Analysis Summary
Based on the last 12 posts
When we look at how mit's audience interacts with their content, we see an engagement rate of 0.78% — that's about 7.9K likes and 53 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 3.6x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 275 characters.
Key Metrics
1M
Followers
563
Following
12
Total Posts
0.78%
Engagement Rate
7.9K
Avg Likes
53
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,018,797 followers
0.78% engagement rate
12 posts, 53 avg comments
1809.6:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
94.4K
Total Likes
641
Total Comments
Engagement Rate
Your engagement rate is 35% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 90% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 96% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Every year, MIT releases undergraduate admissions decisions on Pi Day, March 14, in the spirit of th...
View on Instagram
The Millennium Falcon stopped by for some upgrades. Happy Star Wars Day, everyone! #Maythe4thbewithy...
View on InstagramAnalyzed 12 posts. Top content receives 35.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 9K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">58.9</span>%
Likes Trend
-59.1%
Before: 11.2K avg
After: 4.6K avg
Comments Trend
-33.9%
Before: 64 avg
After: 43 avg
Total Engagement
-58.9%
Before: 11.2K avg
After: 4.6K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 275 characters. Short captions (1-100 chars) perform best with 36.1K avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts without hashtags perform 6.7K better on average.
Growth Indicators
Account Classification
Mega InfluencerWith 1M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.001
ExcellentEngagement Rate
0.78%
Above averageTotal Followers
1M
Following 563- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- • Average of 7.9K likes and 53 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Family & Relationships
Content about family and relationships
Fitness & Health
Posts about fitness, workouts, and healthy living
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 23.6K accounts.
Best Time to Post
Best performing time: Saturday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mit's recent content
@mit's engagement rate of 0.78% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 4.6x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 275 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.