@mlaricy
Matt Laricy | Chicago Real Estate Leader
Properties β‘οΈ @laricychicago Over 2 Billion Sold 7,500+ Transactions Closed Husband. 4 kids. Real Estate & really good wine π·
@mlaricy Profile Analysis Summary
Based on the last 12 posts
When we look at how mlaricy's audience interacts with their content, we see an engagement rate of 1.53% β that's about 619 likes and 62 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 2.5x more interaction than photos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 34 days β a infrequent rhythm. Captions tend to be detailed, averaging around 623 characters.
Key Metrics
44.6K
Followers
5.4K
Following
12
Total Posts
1.53%
Engagement Rate
619
Avg Likes
62
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
44,611 followers
1.53% engagement rate
12 posts, 62 avg comments
8.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
7.4K
Total Likes
744
Total Comments
Engagement Rate
Your engagement rate is 39% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 69% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 23% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Chicago homebuyers are ditching the downtown area, including the River North and West Loop neighborh...
View on Instagram
Listen... I know youβve heard me say this a million times, but the downtown market IS going to come ...
View on Instagram
#hinsdalekitchenwalk Great event @mlaricy @joe_gabrione and the @laricychicago team
View on InstagramAnalyzed 12 posts. Top content receives 2.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 432 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">85.9</span>%
Likes Trend
-86.0%
Before: 1.1K avg
After: 152 avg
Comments Trend
-84.8%
Before: 108 avg
After: 16 avg
Total Engagement
-85.9%
Before: 1.2K avg
After: 168 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 623 characters. Medium captions (101-500 chars) perform best with 1K avg engagements.
Hashtag Performance
With Hashtags
9
posts
Without Hashtags
3
posts
Most Used Hashtags
Average 3.1 hashtags per post. Posts with hashtags get 684 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 44.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.120
GoodEngagement Rate
1.53%
Below averageTotal Followers
44.6K
Following 5.4K- β’ Good ratio - more followers than following
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 619 likes and 62 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Entertainment & Music
Entertainment, music, and nightlife content
Food & Cuisine
Food-related content and culinary experiences
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 1.9K accounts.
Best Time to Post
Best performing time: Wednesday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mlaricy's recent content
@mlaricy's engagement rate of 1.53% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 34 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 4.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 623 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.