mofad
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@mofad

Museum of Food and Drink

Public
12
Posts
50.4K
Followers
915
Following

Bite-sized food museum in DUMBO Now showing STREET FOOD CITY #foodisculture

www.mofad.org/buy-tickets
12 posts analyzed

@mofad Profile Analysis Summary

Based on the last 12 posts

When we look at how mofad's audience interacts with their content, we see an engagement rate of 0.22% β€” that's about 105 likes and 4 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 8% of recent posts are videos and 92% are photos. Interestingly, photo content tends to spark 13.1x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up roughly every 2 days β€” a highly consistent rhythm. Captions tend to be detailed, averaging around 1131 characters.

Key Metrics

50.4K

Followers

915

Following

12

Total Posts

0.22%

Engagement Rate

105

Avg Likes

4

Avg Comments

Authority Score

44/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
14/25

50,445 followers

Engagement
3/30

0.22% engagement rate

Content
4/20

12 posts, 4 avg comments

Growth
13/15

55.1:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

1.3K

Total Likes

42

Total Comments

Engagement Rate

0.22%vs 2.5% (avg)
-91%

Your engagement rate is 91% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

105vs 2,000 (avg)
-95%

Your average likes are 95% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

4vs 80 (avg)
-96%

Your comments are 96% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.7

Posts per day

Average

5

Posts per week

Low consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
40911

🍜 This week at the Museum of Food and Drink! πŸœβ€¨ From Refugee Roots to The Lao Kitchen with Saeng ...

View on Instagram
Content
Most Comments
3713

🍯 Next week at MOFAD! 🍯 MOFAD Book Club: Like Wafers in Honey with Leah Eskin and Sari Kamin Wedn...

View on Instagram
Content
High Performer
2458

Street food vendors are woven into the fabric of New York City. Β  Yet, their contributions in shapin...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 409 likes on average.

Content Type Analysis

Content Distribution

92%
Videos (1)Photos (11)

Videos

Avg Likes8
Avg Comments1

Photos

Better
Avg Likes114
Avg Comments4

Photos outperform videos by 109 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">56.1</span>%

Likes Trend

-55.7%

Before: 146 avg

After: 65 avg

Comments Trend

-68.7%

Before: 5 avg

After: 2 avg

Total Engagement

-56.1%

Before: 151 avg

After: 66 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
3
101-500 chars
Long
9
500+ chars
Medium
Likes40
Comments2
LongBest
Likes127
Comments4

Average caption length: 1131 characters. Long captions (500+ chars) perform best with 131 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Μ·

Without Hashtags

Better

12

posts

Avg Likes105
Avg Comments4

Average 0.0 hashtags per post. Posts without hashtags perform 109 better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 50.4K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.018

Excellent

Engagement Rate

0.22%

Below average

Total Followers

50.4K

Following 915
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 1-3% benchmark for medium accounts
  • β€’ Average of 105 likes and 4 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

food(56)
mofad(24)
street(19)
book(13)
may(11)
tickets(11)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional57% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Food & Cuisine

Food-related content and culinary experiences

Relevance100%

Business & Motivation

Entrepreneurship and motivational content

Relevance18%

Photography & Art

Focus on visual storytelling and artistic content

Relevance14%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance11%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English69%
Spanish11%
Portuguese11%
French6%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post315

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 315 accounts.

Best Time to Post

Best performing time: Wednesday 12am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @mofad's recent content

@mofad's engagement rate of 0.22% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 92% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.

Best performing photo generated 3.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 1131 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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