mongabay's engagement rate sits at 0.90%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, photos tend to get 3.2x more engagement than videos. Content shows up about every 72 days. Captions lean detailed, averaging 780 characters.