moonpig's engagement rate sits at 0.50%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 9.9x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 207 characters.