@mor__style
Sally Morrall | Effortless Outfit Ideas
Ex Fashion Buyer & Stylist β¨ High St + high end, styled for real life Daily edits, tips & outfit inspo Bβham | London π§ izzi@frankiandblusocials.com
@mor__style Profile Analysis Summary
Based on the last 12 posts
When we look at how mor__style's audience interacts with their content, we see an engagement rate of 2.50% β that's about 708 likes and 84 comments per post on average. This lines up well with the 2.5% average for accounts with 10K-100K followers β a solid, steady performance.
Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 4.3x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 439 characters.
Key Metrics
31.6K
Followers
2.6K
Following
2K
Total Posts
2.50%
Engagement Rate
708
Avg Likes
84
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
31,624 followers
2.50% engagement rate
1999 posts, 84 avg comments
12.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
8.5K
Total Likes
1K
Total Comments
Engagement Rate
Your engagement rate is on par with the Micro (10K-100K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 65% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comment engagement is typical for Micro (10K-100K) accounts. Maintain your current interaction strategy.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Spring is coming who else is mentally transitioning my wardrobe? Iβm thinking β¦ nothing loud, noth...
View on Instagram
Spring dressing always starts with colourπΈ These are the 6 shades Iβm seeing everywhere right nowοΏ½...
View on Instagram
Thereβs sooo many fabulous elevated basics in store right now and yes I got the brown barrels too π...
View on InstagramAnalyzed 12 posts. Top content receives 4.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 984 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">84.4</span>%
Likes Trend
-88.9%
Before: 1.3K avg
After: 141 avg
Comments Trend
-25.0%
Before: 96 avg
After: 72 avg
Total Engagement
-84.4%
Before: 1.4K avg
After: 213 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 439 characters. Long captions (500+ chars) perform best with 1.6K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts with hashtags get 792 more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 31.6K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.083
ExcellentEngagement Rate
2.50%
Below averageTotal Followers
31.6K
Following 2.6K- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 3-5% benchmark for small accounts
- β’ Average of 708 likes and 84 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Beauty & Skincare
Beauty tips and skincare routines
Travel & Adventure
Content related to travel destinations and adventures
Photography & Art
Focus on visual storytelling and artistic content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 2.1K accounts.
Best Time to Post
Best performing time: Tuesday 4am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mor__style's recent content
@mor__style's engagement rate of 2.50% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 6.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 439 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.