@mozilla
Mozilla
Building a better internet.
@mozilla Profile Analysis Summary
Based on the last 12 posts
When we look at how mozilla's audience interacts with their content, we see an engagement rate of 11.36% — that's about 6.8K likes and 73 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 355% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos.
On the posting side, new content shows up about every 25 days — a infrequent rhythm. Captions tend to be detailed, averaging around 577 characters.
Key Metrics
60.5K
Followers
366
Following
12
Total Posts
11.36%
Engagement Rate
6.8K
Avg Likes
73
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
60,486 followers
11.36% engagement rate
12 posts, 73 avg comments
165.3:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
81.6K
Total Likes
872
Total Comments
Engagement Rate
Your engagement rate is 355% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 240% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment engagement is typical for Micro (10K-100K) accounts. Maintain your current interaction strategy.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
Instagram has just announced it’s going to drop its encrypted messaging feature on May 8 This is co...
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What’s your first memory of the internet? Iconic dial-up tone aside, the internet has transformed i...
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We’re in a new internet era, and it needs more fire and more fox. Kit is here as your companion, put...
View on InstagramAnalyzed 12 posts. Top content receives 46.5K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 1.2K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">92.8</span>%
Likes Trend
-92.9%
Before: 12.7K avg
After: 897 avg
Comments Trend
-82.6%
Before: 124 avg
After: 22 avg
Total Engagement
-92.8%
Before: 12.8K avg
After: 919 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 577 characters. Long captions (500+ chars) perform best with 7.3K avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 0.8 hashtags per post. Posts without hashtags perform 1.5K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 60.5K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.006
ExcellentEngagement Rate
11.36%
Above averageTotal Followers
60.5K
Following 366- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 6.8K likes and 73 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Business & Motivation
Entrepreneurship and motivational content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 20.4K accounts.
Best Time to Post
Best performing time: Friday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mozilla's recent content
@mozilla's engagement rate of 11.36% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 25 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 6.8x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 577 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.