@mr__shift
Mr. Shift. aka Robert Phillips
Driver of somewhat cool cars and trucks. Only @mickeythompsontires on my rides Fan of @oldfordcrewcabs Check out @_rpcustomsofarizona_
@mr__shift Profile Analysis Summary
Based on the last 12 posts
When we look at how mr__shift's audience interacts with their content, we see an engagement rate of 39.28% — that's about 4.8K likes and 46 comments per post on average. Compared to similar accounts in the 10K-100K follower range (where the average sits around 2.5%), this is 1471% higher, which suggests a genuinely engaged community.
Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, video content tends to spark 43.9x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 17 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 439 characters.
Key Metrics
12.3K
Followers
1.5K
Following
12
Total Posts
39.28%
Engagement Rate
4.8K
Avg Likes
46
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
12,300 followers
39.28% engagement rate
12 posts, 46 avg comments
8.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
57.4K
Total Likes
555
Total Comments
Engagement Rate
Your engagement rate is 1471% above the Micro (10K-100K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 139% above the Micro (10K-100K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comments are 42% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Tuesday
Most active day
Posts by Weekday
Top Performing Content
Coming to town near you! Rolling out I-40 in a few days. Wave when I fly by! #ghettohauler #oldfor...
View on Instagram
Finally on the road with the #ghettohauler Put a few hundred test miles on hauling out to @southwes...
View on Instagram
Here she is!! My latest vision brought to life for #SEMA2025 Catch me in the @libertyforged booth...
View on InstagramAnalyzed 12 posts. Top content receives 27.3K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 7K avg engagements per post.
Engagement Trend
Overall Trend
StableComparing 6 older posts to 6 recent posts. Overall engagement has remained stable by <span class="font-medium text-green-400">3.2</span>%
Likes Trend
+4.0%
Before: 4.7K avg
After: 4.9K avg
Comments Trend
-55.5%
Before: 64 avg
After: 29 avg
Total Engagement
+3.2%
Before: 4.8K avg
After: 4.9K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 439 characters. Long captions (500+ chars) perform best with 7K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.7 hashtags per post. Posts with hashtags get 4.8K more avg engagements.
Growth Indicators
Account Classification
Small InfluencerWith 12.3K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.122
GoodEngagement Rate
39.28%
Above averageTotal Followers
12.3K
Following 1.5K- • Good ratio - more followers than following
- • Engagement rate is above the 3-5% benchmark for small accounts
- • Average of 4.8K likes and 46 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Business & Motivation
Entrepreneurship and motivational content
Fitness & Health
Posts about fitness, workouts, and healthy living
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 14.4K accounts.
Best Time to Post
Best performing time: Monday 8pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @mr__shift's recent content
@mr__shift's engagement rate of 39.28% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 17 days between posts. low frequency typically leads to better audience retention.
Best performing video generated 5.7x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 439 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.