mrbeast
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@mrbeast

MrBeast

Public
12
Posts
85.4M
Followers
919
Following

Beast Games 2 Strong Vs Smart is out!!

@mrbeast Profile Analysis Summary

Based on the last 12 posts

When we look at how mrbeast's audience interacts with their content, we see an engagement rate of 2.54% — that's about 2.1M likes and 24.5K comments per post on average. Compared to similar accounts in the 1M+ follower range (where the average sits around 1.2%), this is 111% higher, which suggests a genuinely engaged community.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 10.2x more interaction than videos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 43 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 162 characters.

Key Metrics

85.4M

Followers

919

Following

467

Total Posts

2.54%

Engagement Rate

2.1M

Avg Likes

24.5K

Avg Comments

Authority Score

74/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
25/25

85,359,843 followers

Engagement
16/30

2.54% engagement rate

Content
8/20

467 posts, 24526 avg comments

Growth
15/15

92883.4:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mega (1M+)

25.7M

Total Likes

294.3K

Total Comments

Engagement Rate

2.54%vs 1.2% (avg)
+111%

Your engagement rate is 111% above the Mega (1M+) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

2,140,376vs 80,000 (avg)
+2575%

Your average likes are 2575% above the Mega (1M+) benchmark. Your content resonates well with your audience.

Avg. Comments per Post

24,526vs 1,500 (avg)
+1535%

Your comment rate exceeds the Mega (1M+) average by 1535%. You're building meaningful conversations with your audience.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

High consistency

Sunday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
19.7M190.1K

We are both dropping big videos together November 30th 👀

View on Instagram
Content
High Performer
976.4K9.9K

50 Streamers compete for $1,000,000! Video drops April 4th it’s gonna blow your mind :) @ishowspeed ...

View on Instagram
Content
High Performer
942K11.2K

Would you spend 30 days trapped in the woods with your exes?

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 19.7M likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Avg Likes377K
Avg Comments9.2K

Photos

Better
Avg Likes3.9M
Avg Comments39.8K

Photos outperform videos by 3.6M avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">88.1</span>%

Likes Trend

-88.2%

Before: 3.8M avg

After: 450.5K avg

Comments Trend

-78.4%

Before: 40.3K avg

After: 8.7K avg

Total Engagement

-88.1%

Before: 3.9M avg

After: 459.2K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
7
1-100 chars
Medium
4
101-500 chars
Long
1
500+ chars
ShortBest
Likes3.2M
Comments35.3K
Medium
Likes499.5K
Comments9.3K
Long
Likes976.4K
Comments9.9K

Average caption length: 162 characters. Short captions (1-100 chars) perform best with 3.3M avg engagements.

Hashtag Performance

With Hashtags

1

posts

Avg Likes253.4K
Avg Comments7K

Without Hashtags

Better

11

posts

Avg Likes2.3M
Avg Comments26.1K

Most Used Hashtags

#mrbeastlabtoyspartner×1

Average 0.1 hashtags per post. Posts without hashtags perform 2.1M better on average.

Growth Indicators

Account Classification

Celebrity Influencer
1K10K50K500K1M10M+

With 85.4M followers, this account falls in the Celebrity category (10M+). Typical engagement for this tier: 0.1-0.2%

Following/Followers

0.000

Excellent

Engagement Rate

2.54%

Above average

Total Followers

85.4M

Following 919
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 0.1-0.2% benchmark for celebrity accounts
  • Average of 2.1M likes and 24.5K comments per post

Hashtags & Captions

Top Hashtags

#mrbeastlabtoyspartner(1)

Based on 12 recent posts

Top Caption Words

video(3)
ever(3)
together(2)
making(2)
movie(2)
naruto(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional34% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Entertainment & Music

Entertainment, music, and nightlife content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance75%

Business & Motivation

Entrepreneurship and motivational content

Relevance50%

Travel & Adventure

Content related to travel destinations and adventures

Relevance25%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English85%
Portuguese9%
Spanish3%
Turkish3%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMega Influencer

1M+ followers

Est. Reach per Post6.4M

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 6.4M accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @mrbeast's recent content

@mrbeast's engagement rate of 2.54% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 43 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 9.2x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 162 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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