@msccargo
MSC Mediterranean Shipping Co
Welcome to MSC Mediterranean Shipping Company, a world leader in container shipping. Use #MSCCargo to be featured.
@msccargo Profile Analysis Summary
Based on the last 12 posts
When we look at how msccargo's audience interacts with their content, we see an engagement rate of 2.74% β that's about 6.7K likes and 32 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 52% higher, which suggests a genuinely engaged community.
Looking at content mix, about 58% of recent posts are videos and 42% are photos. Interestingly, photo content tends to spark 4.0x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 6 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 341 characters.
Key Metrics
247.2K
Followers
146
Following
12
Total Posts
2.74%
Engagement Rate
6.7K
Avg Likes
32
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
247,246 followers
2.74% engagement rate
12 posts, 32 avg comments
1693.5:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
80.8K
Total Likes
379
Total Comments
Engagement Rate
Your engagement rate is 52% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 16% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 87% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.2
Posts per day
1
Posts per week
Wednesday
Most active day
Posts by Weekday
Top Performing Content
MSC by night βοΈπ¦ MSC Claire arriving after dark on her maiden call in Felixstowe a few weeks ago. ...
View on Instagram
Skyscrapers at sea ποΈβοΈ A look inside MSC Edna during night operations in ColΓ³n, Panama π΅π¦ Than...
View on Instagram
Somewhere in the North Pacific π MSC Maria Clara sailing from Yantian, China to Brisbane, Australi...
View on InstagramAnalyzed 12 posts. Top content receives 22.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 9K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">46.4</span>%
Likes Trend
+46.8%
Before: 5.5K avg
After: 8K avg
Comments Trend
-16.9%
Before: 35 avg
After: 29 avg
Total Engagement
+46.4%
Before: 5.5K avg
After: 8K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 341 characters. Medium captions (101-500 chars) perform best with 7.8K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 2.6 hashtags per post. Posts with hashtags get 6.8K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 247.2K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.001
ExcellentEngagement Rate
2.74%
Above averageTotal Followers
247.2K
Following 146- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is above the 1-3% benchmark for medium accounts
- β’ Average of 6.7K likes and 32 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Photography & Art
Focus on visual storytelling and artistic content
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 20.2K accounts.
Best Time to Post
Best performing time: Thursday 8am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @msccargo's recent content
@msccargo's engagement rate of 2.74% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 6 days between posts. medium frequency typically leads to better audience retention.
Best performing photo generated 3.4x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 341 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.