mtv's engagement rate sits at 0.45%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 33% are videos and 67% are photos. Notably, photos tend to get 13.2x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 102 characters.