mu.goals's engagement rate sits at 0.17%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 50% are videos and 50% are photos. Notably, videos tend to get 1.9x more engagement than photos. Content shows up about every 100 days. Captions lean moderate, averaging 293 characters.