murdochs_'s engagement rate sits at 0.43%. For accounts with 10K-100K followers, the average is around 2.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 8.1x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 229 characters.