my.visa.point's engagement rate sits at 3.33%. That's 33% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 81.9x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 544 characters.