natbco's engagement rate sits at 15.95%. That's 538% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 67% are videos and 33% are photos. Notably, videos tend to get 4.4x more engagement than photos. Content shows up about every 65 days. Captions lean detailed, averaging 542 characters.