natbco's engagement rate sits at 50.49%. That's 1919% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 10.4x more engagement than photos. Content shows up about every 61 days. Captions lean detailed, averaging 537 characters.