neom
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@neom

NEOM

Public
12
Posts
501.2K
Followers
8
Following

Made To Change

neom.com
12 posts analyzed

@neom Profile Analysis Summary

Based on the last 12 posts

When we look at how neom's audience interacts with their content, we see an engagement rate of 0.71% β€” that's about 3.4K likes and 175 comments per post on average. For accounts in the 500K-1M follower range, the typical rate is around 1.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 6.9x more interaction than photos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 95 days β€” a infrequent rhythm. Captions tend to be concise, averaging around 102 characters.

Key Metrics

501.2K

Followers

8

Following

819

Total Posts

0.71%

Engagement Rate

3.4K

Avg Likes

175

Avg Comments

Authority Score

70/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
20/25

501,175 followers

Engagement
8/30

0.71% engagement rate

Content
17/20

819 posts, 175 avg comments

Growth
15/15

62646.9:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Macro (500K-1M)

40.6K

Total Likes

2.1K

Total Comments

Engagement Rate

0.71%vs 1.5% (avg)
-53%

Your engagement rate is 53% below the Macro (500K-1M) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

3,382vs 25,000 (avg)
-86%

Your average likes are 86% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

175vs 500 (avg)
-65%

Your comments are 65% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
21.5K991

β€˜What is NEOM’, you ask?πŸ€” Here’s EVERYTHING you need to know. #WhatisNEOM #NEOM

View on Instagram
Content
Video
High Performer
9.2K720

β€œΩ…Ψ§ Ω‡ΩŠ Ω†ΩŠΩˆΩ…β€ Ψ³Ψ€Ψ§Ω„ Ψ΄ΩŽΨΊΩ„ Ψ¨Ψ§Ω„ΩƒΨŸπŸ€” هُنا Ψ₯Ψ¬Ψ§Ψ¨ΨͺΩ‡ Ω…ΨΉ ΩƒΩ„ Ψ§Ω„ΨͺΩΨ§Ψ΅ΩŠΩ„ ΩˆΨ£Ω‡Ω… Ψ§Ω„Ω…ΨΉΩ„ΩˆΩ…Ψ§Ψͺ. #Ω…Ψ§_Ω‡ΩŠ_Ω†ΩŠΩˆΩ… #Ω†ΩŠΩˆΩ…

View on Instagram
Content
High Performer
1.4K26

#NEOM’s ancient canyons are a natural masterpiece millions of years in the making 🏜️ With 95% of l...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 21.5K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes6.7K
Avg Comments371

Photos

Avg Likes994
Avg Comments36

Videos outperform photos by 6.1K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">83.7</span>%

Likes Trend

-83.7%

Before: 5.8K avg

After: 950 avg

Comments Trend

-85.0%

Before: 305 avg

After: 46 avg

Total Engagement

-83.7%

Before: 6.1K avg

After: 996 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
9
1-100 chars
Medium
3
101-500 chars
Long
500+ chars
ShortBest
Likes4.1K
Comments222
Medium
Likes1.1K
Comments36

Average caption length: 102 characters. Short captions (1-100 chars) perform best with 4.3K avg engagements.

Hashtag Performance

With Hashtags

Better

12

posts

Avg Likes3.4K
Avg Comments175
#Μ·

Without Hashtags

0

posts

Avg Likes0
Avg Comments0

Most Used Hashtags

#neomΓ—10#whatisneomΓ—1#Ω…Ψ§_Ω‡ΩŠ_Ω†ΩŠΩˆΩ…Γ—1#Ω†ΩŠΩˆΩ…Γ—1#madetochangeΓ—1#neom’sΓ—1

Average 1.3 hashtags per post. Posts with hashtags get 3.6K more avg engagements.

Growth Indicators

Account Classification

Large Influencer
1K10K50K500K1M10M+

With 501.2K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%

Following/Followers

0.000

Excellent

Engagement Rate

0.71%

Above average

Total Followers

501.2K

Following 8
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is above the 0.5-1% benchmark for large accounts
  • β€’ Average of 3.4K likes and 175 comments per post

Hashtags & Captions

Top Hashtags

#neom(10)
#whatisneom(1)
#Ω…Ψ§_Ω‡ΩŠ_Ω†ΩŠΩˆΩ…(1)
#Ω†ΩŠΩˆΩ…(1)
#madetochange(1)
#neom’s(1)

Based on 12 recent posts

Top Caption Words

nature(4)
beauty(3)
neom(2)
land(2)
masterpiece(2)
desert(2)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional56% dominant+Calm & Mindful

The overall tone of this profile's content leans towards romantic & emotional with elements of calm & mindful.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Beauty & Skincare

Beauty tips and skincare routines

Relevance71%

Travel & Adventure

Content related to travel destinations and adventures

Relevance57%

Family & Relationships

Content about family and relationships

Relevance14%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

Arabic61%
English32%
Portuguese5%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post10.1K

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily Arabic content. Average post reaches an estimated 10.1K accounts.

Best Time to Post

Best performing time: Wednesday 8am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @neom's recent content

@neom's engagement rate of 0.71% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 95 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 6.3x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 102 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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