@news.decoding
News Decoding
Indiaβs biggest stories simplified. Founders β’ Leaders β’ Moments Building narrative, not noise. π© Partnerships: DM
@news.decoding Profile Analysis Summary
Based on the last 12 posts
When we look at how news.decoding's audience interacts with their content, we see an engagement rate of 0.66% β that's about 1.3K likes and 14 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 1.8x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up pretty much every day β a highly consistent rhythm. Captions tend to be detailed, averaging around 688 characters.
Key Metrics
196.5K
Followers
1
Following
12
Total Posts
0.66%
Engagement Rate
1.3K
Avg Likes
14
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
196,488 followers
0.66% engagement rate
12 posts, 14 avg comments
196488.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
15.5K
Total Likes
167
Total Comments
Engagement Rate
Your engagement rate is 63% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 84% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 94% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.9
Posts per day
6
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
The Brahmaputraβs pink dolphins are among Indiaβs rarest and most fascinating wildlife experiences. ...
View on Instagram
A case linked to sexual violence and alleged vigilante justice is sparking widespread debate online....
View on Instagram
π¨ BIG UPDATE FOR NEET ASPIRANTS NTA has announced that the NEET UG 2026 re-exam will be held on 21...
View on InstagramAnalyzed 12 posts. Top content receives 7.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 691 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">782.0</span>%
Likes Trend
+803.6%
Before: 257 avg
After: 2.3K avg
Comments Trend
+127.5%
Before: 9 avg
After: 19 avg
Total Engagement
+782.0%
Before: 266 avg
After: 2.3K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 688 characters. Long captions (500+ chars) perform best with 1.7K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 4.8 hashtags per post. Posts with hashtags get 1.3K more avg engagements.
Growth Indicators
Account Classification
Medium InfluencerWith 196.5K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.000
ExcellentEngagement Rate
0.66%
Below averageTotal Followers
196.5K
Following 1- β’ Very influential - follows far fewer than followers
- β’ Engagement rate is below the 1-3% benchmark for medium accounts
- β’ Average of 1.3K likes and 14 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Business & Motivation
Entrepreneurship and motivational content
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Γ 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 3.9K accounts.
Best Time to Post
Best performing time: Saturday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @news.decoding's recent content
@news.decoding's engagement rate of 0.66% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 5.9x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 688 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.