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nihgov's engagement rate sits at 0.17%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, videos tend to get 5.2x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 509 characters.
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National Institutes of Health
Official Instagram account of the NIH Turning Discovery Into Health® Engagement ≠ endorsement