@nihi
NIHI Sumba | Edge of Wildness™
Member of @leadinghotelsoftheworld | Michelin 3 Keys đź“Ť Sumba Island, Indonesia Home to Sumba horses @NIHIRote Now Open
@nihi Profile Analysis Summary
Based on the last 12 posts
When we look at how nihi's audience interacts with their content, we see an engagement rate of 1.47% — that's about 11.8K likes and 131 comments per post on average. This lines up well with the 1.5% average for accounts with 500K-1M followers — a solid, steady performance.
Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 14.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 376 characters.
Key Metrics
815.3K
Followers
537
Following
12
Total Posts
1.47%
Engagement Rate
11.8K
Avg Likes
131
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
815,291 followers
1.47% engagement rate
12 posts, 131 avg comments
1518.2:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
142K
Total Likes
1.6K
Total Comments
Engagement Rate
Your engagement rate is on par with the Macro (500K-1M) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 53% below typical Macro (500K-1M) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 74% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.5
Posts per day
4
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
There are places you think you understand before you arrive. You’ve seen the images, read the words,...
View on Instagram
Feel the quiet magic of @nihi’s herd on Nihiwatu Beach. Moving to an unhurried rhythm, they wade thr...
View on Instagram
Discover the magic of @nihi, where days are filled with inspiring light, beautiful horses, romantic ...
View on InstagramAnalyzed 12 posts. Top content receives 77.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 14.5K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">84.3</span>%
Likes Trend
-84.4%
Before: 20.5K avg
After: 3.2K avg
Comments Trend
-71.9%
Before: 205 avg
After: 58 avg
Total Engagement
-84.3%
Before: 20.7K avg
After: 3.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 376 characters. Medium captions (101-500 chars) perform best with 14K avg engagements.
Hashtag Performance
With Hashtags
6
posts
Without Hashtags
6
posts
Most Used Hashtags
Average 0.7 hashtags per post. Posts with hashtags get 18.4K more avg engagements.
Growth Indicators
Account Classification
Large InfluencerWith 815.3K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%
Following/Followers
0.001
ExcellentEngagement Rate
1.47%
Above averageTotal Followers
815.3K
Following 537- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.5-1% benchmark for large accounts
- • Average of 11.8K likes and 131 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards calm & mindful with elements of neutral & informative.
Nature & Environment
Posts featuring natural landscapes and wildlife
Travel & Adventure
Content related to travel destinations and adventures
Family & Relationships
Content about family and relationships
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement Ă— 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 35.5K accounts.
Best Time to Post
Best performing time: Friday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @nihi's recent content
@nihi's engagement rate of 1.47% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is medium with an average interval of 2 days between posts. medium frequency typically leads to better audience retention.
Best performing video generated 6.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 376 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.