@nikki_makeup
Nikki_Makeup
Artistry, refined ✨ Online Masterclasses available 👇
@nikki_makeup Profile Analysis Summary
Based on the last 12 posts
When we look at how nikki_makeup's audience interacts with their content, we see an engagement rate of 1.33% — that's about 27.7K likes and 287 comments per post on average. Compared to similar accounts in the 1M+ follower range (where the average sits around 1.2%), this is 11% higher, which suggests a genuinely engaged community.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 1.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 97 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 267 characters.
Key Metrics
2.1M
Followers
1.7K
Following
12
Total Posts
1.33%
Engagement Rate
27.7K
Avg Likes
287
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
2,110,250 followers
1.33% engagement rate
12 posts, 287 avg comments
1245.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
332.5K
Total Likes
3.4K
Total Comments
Engagement Rate
Your engagement rate is 11% above the Mega (1M+) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 65% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 81% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
Beauty details @zendaya ✨💘 Hair @ursulastephen @luxurylaw @aframe_agency @apexpublicrelations #nik...
View on Instagram
#ad The quickest way I update a look for Spring/Summer? Iridescent eyes + strategic luminosity on th...
View on Instagram
Soft glam ✨ Spiderman press with @zendaya Style @luxurylaw Hair @rio_hair #nikki_makeup
View on InstagramAnalyzed 12 posts. Top content receives 92.6K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 6.6K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">32.4</span>%
Likes Trend
+31.5%
Before: 23.9K avg
After: 31.5K avg
Comments Trend
+159.8%
Before: 160 avg
After: 414 avg
Total Engagement
+32.4%
Before: 24.1K avg
After: 31.9K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 267 characters. Short captions (1-100 chars) perform best with 54.3K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 1.4 hashtags per post. Posts with hashtags get 28K more avg engagements.
Growth Indicators
Account Classification
Mega InfluencerWith 2.1M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.001
ExcellentEngagement Rate
1.33%
Above averageTotal Followers
2.1M
Following 1.7K- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.2-0.5% benchmark for mega accounts
- • Average of 27.7K likes and 287 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards energetic & driven with elements of romantic & emotional.
Beauty & Skincare
Beauty tips and skincare routines
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 83.1K accounts.
Best Time to Post
Best performing time: Sunday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @nikki_makeup's recent content
@nikki_makeup's engagement rate of 1.33% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 97 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 267 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.