njdevils
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@njdevils

New Jersey Devils

Public
12
Posts
616.7K
Followers
403
Following

3X Stanley Cup champs and the dynasty that haters love to hate. The official home of Instagram Hockey. Presented by @citizensbank.

bit.ly/njdbiolink
12 posts analyzed

@njdevils Profile Analysis Summary

Based on the last 12 posts

When we look at how njdevils's audience interacts with their content, we see an engagement rate of 3.83% — that's about 23.5K likes and 111 comments per post on average. Compared to similar accounts in the 500K-1M follower range (where the average sits around 1.5%), this is 155% higher, which suggests a genuinely engaged community.

Looking at content mix, about 42% of recent posts are videos and 58% are photos. Interestingly, video content tends to spark 8.4x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up pretty much every day — a highly consistent rhythm. Captions tend to be concise, averaging around 97 characters.

Key Metrics

616.7K

Followers

403

Following

12

Total Posts

3.83%

Engagement Rate

23.5K

Avg Likes

111

Avg Comments

Authority Score

65/100
Established

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
20/25

616,706 followers

Engagement
20/30

3.83% engagement rate

Content
0/20

12 posts, 111 avg comments

Growth
15/15

1530.3:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Macro (500K-1M)

282.1K

Total Likes

1.3K

Total Comments

Engagement Rate

3.83%vs 1.5% (avg)
+155%

Your engagement rate is 155% above the Macro (500K-1M) average. This indicates strong audience connection and content resonance.

Avg. Likes per Post

23,510vs 25,000 (avg)
On par

Your likes performance matches the Macro (500K-1M) average. Consistent performance across your content.

Avg. Comments per Post

111vs 500 (avg)
-78%

Your comments are 78% below the Macro (500K-1M) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

1.5

Posts per day

Average

11

Posts per week

Medium consistency

Thursday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
185K675

Briar U meets The Devils.

View on Instagram
Content
Video
High Performer
39.9K260

Congratulations, Jack! You are officially old! 👴 A few years ago, we asked @jackhughes how old is ...

View on Instagram
Content
High Performer
16.2K125

Brenden Dillon signs off after an outstanding three days on the panel 👏

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 185K likes on average.

Content Type Analysis

Content Distribution

42%
58%
Videos (5)Photos (7)

Videos

Better
Avg Likes48.4K
Avg Comments223

Photos

Avg Likes5.8K
Avg Comments32

Videos outperform photos by 42.8K avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">1480.5</span>%

Likes Trend

+1481.3%

Before: 2.8K avg

After: 44.2K avg

Comments Trend

+1335.6%

Before: 15 avg

After: 208 avg

Total Engagement

+1480.5%

Before: 2.8K avg

After: 44.4K avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
7
1-100 chars
Medium
5
101-500 chars
Long
500+ chars
ShortBest
Likes33.1K
Comments144
Medium
Likes10.1K
Comments66

Average caption length: 97 characters. Short captions (1-100 chars) perform best with 33.2K avg engagements.

Hashtag Performance

With Hashtags

4

posts

Avg Likes2.9K
Avg Comments12

Without Hashtags

Better

8

posts

Avg Likes33.8K
Avg Comments161

Most Used Hashtags

#ufc328×5#visitnj×4

Average 0.8 hashtags per post. Posts without hashtags perform 31.1K better on average.

Growth Indicators

Account Classification

Large Influencer
1K10K50K500K1M10M+

With 616.7K followers, this account falls in the Large category (500K-1M). Typical engagement for this tier: 0.5-1%

Following/Followers

0.001

Excellent

Engagement Rate

3.83%

Above average

Total Followers

616.7K

Following 403
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is above the 0.5-1% benchmark for large accounts
  • Average of 23.5K likes and 111 comments per post

Hashtags & Captions

Top Hashtags

#ufc328(5)
#visitnj(4)

Based on 12 recent posts

Top Caption Words

old(4)
devils(3)
jack(3)
membership(3)
happy(2)
jersey(2)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative40% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance100%

Family & Relationships

Content about family and relationships

Relevance100%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English84%
Portuguese13%
German2%

Detected from 12 post captions

Audience Engagement

Engagement LevelHigh

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post70.5K

Estimated based on average engagement × 3

Audience Summary

This established account shows high engagement with primarily English content. Average post reaches an estimated 70.5K accounts.

Best Time to Post

Best performing time: Friday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @njdevils's recent content

@njdevils's engagement rate of 3.83% is good compared to similar accounts. This indicates a good level of audience interaction and content effectiveness.

Content strategy is 58% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is high with an average interval of 1 days between posts. high frequency typically leads to better audience retention.

Best performing video generated 7.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 97 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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