njdotcom's engagement rate sits at 0.86%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, videos tend to get 5.1x more engagement than photos. Captions lean moderate, averaging 273 characters.