node.nz
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@node.nz

NODE

PublicShopping & retail
12
Posts
15.8K
Followers
554
Following

NODE is a family-operated business specialising in delivering a wide variety of plants. We operate 100% online πŸŒ΅πŸƒπŸŒ΄

linktr.ee/nodenz/
12 posts analyzed

@node.nz Profile Analysis Summary

Based on the last 12 posts

When we look at how node.nz's audience interacts with their content, we see an engagement rate of 0.02% β€” that's about 4 likes and 0 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 25% of recent posts are videos and 75% are photos.

On the posting side, new content shows up about every 9 days β€” a infrequent rhythm. Captions tend to be detailed, averaging around 564 characters.

Key Metrics

15.8K

Followers

554

Following

12

Total Posts

0.03%

Engagement Rate

4

Avg Likes

0

Avg Comments

Authority Score

30/100
Emerging

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

15,800 followers

Engagement
0/30

0.02% engagement rate

Content
4/20

12 posts, 0 avg comments

Growth
11/15

28.5:1 follower ratio

Trust
5/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

44

Total Likes

1

Total Comments

Engagement Rate

0.02%vs 2.5% (avg)
-99%

Your engagement rate is 99% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

4vs 2,000 (avg)
-100%

Your average likes are 100% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

0vs 80 (avg)
-100%

Your comments are 100% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

Low consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
80

Large Monstera Albo without any brown leaves only available at Node

View on Instagram
Content
Most Comments
71

🌿 π‘«π’Šπ’”π’„π’π’—π’†π’“ 𝑢𝒖𝒓 𝑭𝒓𝒆𝒔𝒉 π‘΅π’†π’˜ π‘¨π’“π’“π’Šπ’—π’‚π’π’” 𝒂𝒕 𝑡𝒐𝒅𝒆 𝑡𝒁 🌸 Embrace the sea...

View on Instagram
Content
Video
High Performer
60

The biggest dream house for a plant lover πŸ’š

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 8 likes on average.

Content Type Analysis

Content Distribution

25%
75%
Videos (3)Photos (9)

Videos

Avg Likes4
Avg Comments0

Photos

Avg Likes4
Avg Comments0

Videos and photos perform equally in terms of engagement.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">64.7</span>%

Likes Trend

+75.0%

Before: 3 avg

After: 5 avg

Comments Trend

-100.0%

Before: 0 avg

After: 0 avg

Total Engagement

+64.7%

Before: 3 avg

After: 5 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
2
1-100 chars
Medium
4
101-500 chars
Long
6
500+ chars
ShortBest
Likes7
Comments0
Medium
Likes3
Comments0
Long
Likes3
Comments0

Average caption length: 564 characters. Short captions (1-100 chars) perform best with 7 avg engagements.

Hashtag Performance

With Hashtags

8

posts

Avg Likes3
Avg Comments0
#Μ·

Without Hashtags

Better

4

posts

Avg Likes5
Avg Comments0

Most Used Hashtags

#indoorplantsΓ—6#plantloversΓ—5#nodeΓ—5#homedecorΓ—4#giftideasΓ—3#houseplantsΓ—2#greenlivingΓ—2#newarrivalsΓ—2#natureloversΓ—2#plantersΓ—2

Average 6.0 hashtags per post. Posts without hashtags perform 2 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 15.8K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.035

Excellent

Engagement Rate

0.02%

Below average

Total Followers

15.8K

Following 554
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 3-5% benchmark for small accounts
  • β€’ Average of 4 likes and 0 comments per post

Hashtags & Captions

Top Hashtags

#indoorplants(6)
#plantlovers(5)
#node(5)
#homedecor(4)
#giftideas(3)
#houseplants(2)

Based on 12 recent posts

Top Caption Words

home(17)
perfect(11)
plants(11)
space(11)
plant(8)
collection(8)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional31% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Nature & Environment

Posts featuring natural landscapes and wildlife

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance26%

Beauty & Skincare

Beauty tips and skincare routines

Relevance19%

Travel & Adventure

Content related to travel destinations and adventures

Relevance13%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English88%
Portuguese11%
German1%
Turkish0%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post11

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 11 accounts.

Best Time to Post

Best performing time: Monday 12pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @node.nz's recent content

@node.nz's engagement rate of 0.02% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 9 days between posts. low frequency typically leads to better audience retention.

Best performing photo generated 2.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 564 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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