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nomadicmatt's engagement rate sits at 0.41%. For accounts with 100K-500K followers, the average is around 1.8%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 1.9x more engagement than videos. New posts appear roughly every 2 days — a steady, reliable rhythm. Captions lean detailed, averaging 916 characters.
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Matt Kepnes | Nomadic Matt®
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🙋🏻♂️ NYT best-selling writer who helps you travel more for less. ⬇️ Links, Books, & More ⬇️