nonprofitleadershiplab
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@nonprofitleadershiplab

Nonprofit Leadership Lab

PublicCommunity
12
Posts
21.5K
Followers
234
Following

πŸ’₯We help small nonprofits create BIG impact! πŸ†Leadership | Resources | Fundraising | Support

@nonprofitleadershiplab Profile Analysis Summary

Based on the last 12 posts

When we look at how nonprofitleadershiplab's audience interacts with their content, we see an engagement rate of 0.10% β€” that's about 18 likes and 4 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 2.2x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 4 days β€” a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 327 characters.

Key Metrics

21.5K

Followers

234

Following

1.2K

Total Posts

0.10%

Engagement Rate

18

Avg Likes

4

Avg Comments

Authority Score

51/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

21,531 followers

Engagement
1/30

0.10% engagement rate

Content
20/20

1164 posts, 4 avg comments

Growth
13/15

92.0:1 follower ratio

Trust
7/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

214

Total Likes

46

Total Comments

Engagement Rate

0.10%vs 2.5% (avg)
-96%

Your engagement rate is 96% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

18vs 2,000 (avg)
-99%

Your average likes are 99% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

4vs 80 (avg)
-95%

Your comments are 95% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.3

Posts per day

Average

2

Posts per week

Low consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
322

β€œYou seem so organized and productive. Teach me your ways.” My ways:

View on Instagram
Content
Most Comments
3021

Let’s play Nonprofit Family Feud. Survey says… Name something nonprofits are expected to do with no...

View on Instagram
Content
High Performer
274

There are at least five versions of you running your nonprofit right now. Which one showed up today...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 32 likes on average.

Content Type Analysis

Content Distribution

17%
83%
Videos (2)Photos (10)

Videos

Avg Likes9
Avg Comments2

Photos

Better
Avg Likes20
Avg Comments4

Photos outperform videos by 13 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">28.9</span>%

Likes Trend

-23.1%

Before: 20 avg

After: 16 avg

Comments Trend

-51.6%

Before: 5 avg

After: 3 avg

Total Engagement

-28.9%

Before: 25 avg

After: 18 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
3
1-100 chars
Medium
7
101-500 chars
Long
2
500+ chars
ShortBest
Likes22
Comments2
Medium
Likes19
Comments5
Long
Likes6
Comments4

Average caption length: 327 characters. Short captions (1-100 chars) perform best with 24 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0
#Μ·

Without Hashtags

Better

12

posts

Avg Likes18
Avg Comments4

Average 0.0 hashtags per post. Posts without hashtags perform 22 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 21.5K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.011

Excellent

Engagement Rate

0.10%

Below average

Total Followers

21.5K

Following 234
Profile Insights
  • β€’ Very influential - follows far fewer than followers
  • β€’ Engagement rate is below the 3-5% benchmark for small accounts
  • β€’ Average of 18 likes and 4 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

leadership(10)
nonprofit(8)
people(6)
work(5)
leaders(4)
feels(4)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative36% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance29%

Entertainment & Music

Entertainment, music, and nightlife content

Relevance19%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance14%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English91%
Portuguese7%
German2%
Spanish0%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post54

Estimated based on average engagement Γ— 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 54 accounts.

Best Time to Post

Best performing time: Tuesday 4pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @nonprofitleadershiplab's recent content

@nonprofitleadershiplab's engagement rate of 0.10% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.

Best performing photo generated 2.4x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 327 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

Explore Similar Public Profiles

Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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