nova_makeup_'s engagement rate sits at 2.36%. That's 31% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 92% are videos and 8% are photos. Notably, videos tend to get 1.9x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 259 characters.