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nycgov's engagement rate sits at 32.52%. That's 1707% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.
Out of the last 12 posts, 33% are videos and 67% are photos. Notably, videos tend to get 2.7x more engagement than photos. Content shows up about every 7 days. Captions lean moderate, averaging 340 characters.
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City of New York
Official NYC government account.