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nypl's engagement rate sits at 0.21%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, photos tend to get 1.3x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 561 characters.
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The New York Public Library
Explore the most impactful hashtags used in recent posts. These tags highlight the core interests and trending topics that define this profile's digital influence and content strategy.
On a mission to inspire lifelong learning, advance knowledge, and strengthen communities.