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nyrp's engagement rate sits at 3.21%. That's 28% above what you'd typically see for accounts with 10K-100K followers (average 2.5%) — a sign of a genuinely connected audience.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, photos tend to get 9.6x more engagement than videos. Content shows up about every 15 days. Captions lean detailed, averaging 673 characters.
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New York Restoration Project
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NYRP is a 30-year-old environmental justice nonprofit stewarding parks, gardens, and open space throughout NYC 🌱