nyt_nyc's engagement rate sits at 4.77%. That's 165% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 8% are videos and 92% are photos. Notably, photos tend to get 13.6x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 663 characters.