nyt_well's engagement rate sits at 0.78%. For accounts with 500K-1M followers, the average is around 1.5%, so there's some room to grow — though every community is unique.

Out of the last 12 posts, 8% are videos and 92% are photos. Notably, videos tend to get 2.4x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean detailed, averaging 887 characters.