@obaa_essentials
Obaa Essentials
🌿 Authentic Ghanaian skincare 💛 Handmade by women, powered by nature ✨ Backed by science. ✨ Over 3k women already trust us 👇🏾 Join them — link be...
@obaa_essentials Profile Analysis Summary
Based on the last 12 posts
When we look at how obaa_essentials's audience interacts with their content, we see an engagement rate of 2.50% — that's about 70 likes and 9 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 58% of recent posts are videos and 42% are photos.
On the posting side, new content shows up about every 92 days — a infrequent rhythm. Captions tend to be detailed, averaging around 633 characters.
Key Metrics
3.2K
Followers
1.2K
Following
12
Total Posts
2.48%
Engagement Rate
70
Avg Likes
9
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
3,183 followers
2.50% engagement rate
12 posts, 9 avg comments
2.7:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
842
Total Likes
112
Total Comments
Engagement Rate
Your engagement rate is 50% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 86% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 63% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
She taught a room full of women about social selling and then came home and made body butter. Becau...
View on Instagram
What does it look like when a room full of Ghanaian women decide they are done figuring it out alone...
View on Instagram
A mama contacted us with a peculiar challenge she had using commercial store bought baby care produc...
View on InstagramAnalyzed 12 posts. Top content receives 241 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 4 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">69.1</span>%
Likes Trend
-70.1%
Before: 108 avg
After: 32 avg
Comments Trend
-61.7%
Before: 14 avg
After: 5 avg
Total Engagement
-69.1%
Before: 122 avg
After: 38 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 633 characters. Long captions (500+ chars) perform best with 123 avg engagements.
Hashtag Performance
With Hashtags
5
posts
Without Hashtags
7
posts
Most Used Hashtags
Average 2.9 hashtags per post. Posts with hashtags get 3 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 3.2K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.372
GoodEngagement Rate
2.50%
Below averageTotal Followers
3.2K
Following 1.2K- • Good ratio - more followers than following
- • Engagement rate is below the 5-10% benchmark for micro accounts
- • Average of 70 likes and 9 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Beauty & Skincare
Beauty tips and skincare routines
Family & Relationships
Content about family and relationships
Business & Motivation
Entrepreneurship and motivational content
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows average engagement with primarily English content. Average post reaches an estimated 211 accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @obaa_essentials's recent content
@obaa_essentials's engagement rate of 2.50% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 58% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 92 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.2x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 633 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.