@obj
Odell Beckham Jr
I am who I am.
@obj Profile Analysis Summary
Based on the last 12 posts
When we look at how obj's audience interacts with their content, we see an engagement rate of 0.96% — that's about 156.9K likes and 1.4K comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 4.3x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 19 days — a infrequent rhythm. Captions tend to be moderate-length, averaging around 171 characters.
Key Metrics
16.6M
Followers
1.6K
Following
12
Total Posts
0.96%
Engagement Rate
156.9K
Avg Likes
1.4K
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
16,557,651 followers
0.96% engagement rate
12 posts, 1377 avg comments
10361.5:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.9M
Total Likes
16.5K
Total Comments
Engagement Rate
Your engagement rate is 20% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 96% above the Mega (1M+) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment engagement is typical for Mega (1M+) accounts. Maintain your current interaction strategy.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
For the first time in a LONG time I feel more alive more like myself more connected to the inner chi...
View on InstagramAnalyzed 12 posts. Top content receives 242.4K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 139.1K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">20.6</span>%
Likes Trend
-20.9%
Before: 175.2K avg
After: 138.6K avg
Comments Trend
+21.8%
Before: 1.2K avg
After: 1.5K avg
Total Engagement
-20.6%
Before: 176.5K avg
After: 140.1K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 171 characters. Long captions (500+ chars) perform best with 225.8K avg engagements.
Hashtag Performance
With Hashtags
0
posts
Without Hashtags
12
posts
Average 0.0 hashtags per post. Posts without hashtags perform 158.3K better on average.
Growth Indicators
Account Classification
Celebrity InfluencerWith 16.6M followers, this account falls in the Celebrity category (10M+). Typical engagement for this tier: 0.1-0.2%
Following/Followers
0.000
ExcellentEngagement Rate
0.96%
Above averageTotal Followers
16.6M
Following 1.6K- • Very influential - follows far fewer than followers
- • Engagement rate is above the 0.1-0.2% benchmark for celebrity accounts
- • Average of 156.9K likes and 1.4K comments per post
Hashtags & Captions
Top Hashtags
No hashtags found in recent posts
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of positive & uplifting.
Family & Relationships
Content about family and relationships
Travel & Adventure
Content related to travel destinations and adventures
Business & Motivation
Entrepreneurship and motivational content
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 470.7K accounts.
Best Time to Post
Best performing time: Monday 12am
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @obj's recent content
@obj's engagement rate of 0.96% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 19 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 1.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 171 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.