@off____white
Off-White™
Defining the grey area between black and white as the color Off-White™ ©2013
@off____white Profile Analysis Summary
Based on the last 12 posts
When we look at how off____white's audience interacts with their content, we see an engagement rate of 0.01% — that's about 841 likes and 5 comments per post on average. For accounts in the 1M+ follower range, the typical rate is around 1.2%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 0% of recent posts are videos and 100% are photos.
Key Metrics
9.5M
Followers
14
Following
1K
Total Posts
0.01%
Engagement Rate
841
Avg Likes
5
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
9,509,834 followers
0.01% engagement rate
1026 posts, 5 avg comments
679273.9:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
10.1K
Total Likes
58
Total Comments
Engagement Rate
Your engagement rate is 99% below the Mega (1M+) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Mega (1M+) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 100% below the Mega (1M+) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
4.0
Posts per day
28
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
~ “I wanted the nonsensical to make sense. I wanted to celebrate this icon with courage and disrupti...
View on Instagram
~ “The hoodie carries a certain history for Off-White™: it is one of the brand’s most iconic and rec...
View on Instagram
~ “I approached the Off-White™ eyewear collaboration with the same vision I bring to photography and...
View on InstagramAnalyzed 12 posts. Top content receives 1.7K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 846 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">58.8</span>%
Likes Trend
-58.6%
Before: 1.2K avg
After: 492 avg
Comments Trend
-76.6%
Before: 8 avg
After: 2 avg
Total Engagement
-58.8%
Before: 1.2K avg
After: 494 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 399 characters. Long captions (500+ chars) perform best with 1.1K avg engagements.
Hashtag Performance
With Hashtags
12
posts
Without Hashtags
0
posts
Most Used Hashtags
Average 2.0 hashtags per post. Posts with hashtags get 846 more avg engagements.
Growth Indicators
Account Classification
Mega InfluencerWith 9.5M followers, this account falls in the Mega category (1M-10M). Typical engagement for this tier: 0.2-0.5%
Following/Followers
0.000
ExcellentEngagement Rate
0.01%
Below averageTotal Followers
9.5M
Following 14- • Very influential - follows far fewer than followers
- • Engagement rate is below the 0.2-0.5% benchmark for mega accounts
- • Average of 841 likes and 5 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Photography & Art
Focus on visual storytelling and artistic content
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Travel & Adventure
Content related to travel destinations and adventures
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1M+ followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily English content. Average post reaches an estimated 2.5K accounts.
Best Time to Post
Best performing time: Monday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @off____white's recent content
@off____white's engagement rate of 0.01% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 100% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 0 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 2.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 399 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.