official__ini's engagement rate sits at 6.65%. That's 344% above what you'd typically see for accounts with 500K-1M followers (average 1.5%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 8% are videos and 92% are photos. Notably, photos tend to get 1.5x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean concise, averaging 143 characters.