@offtomontreal
Marine D | Vivre à Montréal
💡Quoi faire, voir et explorer. 🍷Où boire et manger. 🏕️Où séjourner et s’évader. 🐕Avec ou sans chien. 👇𝐋𝐞𝐬 𝐝𝐞𝐫𝐧𝐢𝐞𝐫𝐬 𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬 �...
@offtomontreal Profile Analysis Summary
Based on the last 12 posts
When we look at how offtomontreal's audience interacts with their content, we see an engagement rate of 0.59% — that's about 109 likes and 10 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.
Looking at content mix, about 33% of recent posts are videos and 67% are photos. Interestingly, photo content tends to spark 1.5x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 31 days — a infrequent rhythm. Captions tend to be detailed, averaging around 507 characters.
Key Metrics
20.1K
Followers
1.7K
Following
12
Total Posts
0.59%
Engagement Rate
109
Avg Likes
10
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
20,100 followers
0.59% engagement rate
12 posts, 10 avg comments
12.0:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.3K
Total Likes
120
Total Comments
Engagement Rate
Your engagement rate is 76% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 95% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 88% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.0
Posts per day
0
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
Les marchés @collectifcreatifmtl, mon incontournable pour découvrir des artisans et des marques d’ic...
View on Instagram
Donner son sang au Québec 🩸 💉 Il y a encore peu de nombreux français ne pouvaient pas donner leur...
View on Instagram
🍁 Ce n’est pas encore trop tard pour l’excellent brunch cabane à sucre du @caribou.gourmand. Rien...
View on InstagramAnalyzed 12 posts. Top content receives 408 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 41 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">56.6</span>%
Likes Trend
+63.4%
Before: 83 avg
After: 135 avg
Comments Trend
+0.0%
Before: 10 avg
After: 10 avg
Total Engagement
+56.6%
Before: 93 avg
After: 145 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 507 characters. Medium captions (101-500 chars) perform best with 142 avg engagements.
Hashtag Performance
With Hashtags
8
posts
Without Hashtags
4
posts
Most Used Hashtags
Average 1.8 hashtags per post. Posts without hashtags perform 60 better on average.
Growth Indicators
Account Classification
Small InfluencerWith 20.1K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%
Following/Followers
0.084
ExcellentEngagement Rate
0.59%
Below averageTotal Followers
20.1K
Following 1.7K- • Very influential - follows far fewer than followers
- • Engagement rate is below the 3-5% benchmark for small accounts
- • Average of 109 likes and 10 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.
Photography & Art
Focus on visual storytelling and artistic content
Food & Cuisine
Food-related content and culinary experiences
Fitness & Health
Posts about fitness, workouts, and healthy living
Entertainment & Music
Entertainment, music, and nightlife content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
10K-100K followers
Estimated based on average engagement × 3
Audience Summary
This established account shows low engagement with primarily French content. Average post reaches an estimated 327 accounts.
Best Time to Post
Best performing time: Saturday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @offtomontreal's recent content
@offtomontreal's engagement rate of 0.59% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.
Content strategy is 67% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 31 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 3.5x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a detailed approach with an average of 507 characters. This detailed style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
Explore Similar Public Profiles
Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.