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olaplex's engagement rate sits at 0.03%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 25% are videos and 75% are photos. Notably, videos tend to get 2.4x more engagement than photos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 197 characters.
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OLAPLEX
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