olwen_eats
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@olwen_eats

Olwen Phillips

Public
12
Posts
13.4K
Followers
1.1K
Following

Pronounced (all-win)📍Brooklyn Recipe developer sharing Very Good Recipes See my work @thekitchn•@delish•@hellofresh etc. 📩olweneats@gmail.com

@olwen_eats Profile Analysis Summary

Based on the last 12 posts

When we look at how olwen_eats's audience interacts with their content, we see an engagement rate of 1.27% — that's about 163 likes and 7 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 3.5x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 5 days — a moderately consistent rhythm. Captions tend to be detailed, averaging around 1317 characters.

Key Metrics

13.4K

Followers

1.1K

Following

12

Total Posts

1.27%

Engagement Rate

163

Avg Likes

7

Avg Comments

Authority Score

45/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

13,385 followers

Engagement
12/30

1.27% engagement rate

Content
4/20

12 posts, 7 avg comments

Growth
9/15

11.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

2K

Total Likes

85

Total Comments

Engagement Rate

1.27%vs 2.5% (avg)
-49%

Your engagement rate is 49% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

163vs 2,000 (avg)
-92%

Your average likes are 92% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

7vs 80 (avg)
-91%

Your comments are 91% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.2

Posts per day

Average

1

Posts per week

Medium consistency

Wednesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
64115

🥩Dinner, Done: Steak with Rhubarb Chimichurri & Crispy Smashed Potatoes🥩 Active Time: 20 minutes ...

View on Instagram
Content
Most Comments
9927

I’m so excited to share that I’m now contributing to @thekitchn! ✨ Seeing my name on a site I’ve lon...

View on Instagram
Content
Video
High Performer
47420

🌱Dinner, Done: Pork Chops & Ramps with Butter Beans & Garlic Toast🌱 Ingredients: 6-8 oz whole ra...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 641 likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Better
Avg Likes201
Avg Comments6

Photos

Avg Likes49
Avg Comments10

Videos outperform photos by 148 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">38.3</span>%

Likes Trend

-38.0%

Before: 201 avg

After: 125 avg

Comments Trend

-45.5%

Before: 9 avg

After: 5 avg

Total Engagement

-38.3%

Before: 211 avg

After: 130 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
3
101-500 chars
Long
9
500+ chars
Medium
Likes49
Comments10
LongBest
Likes201
Comments6

Average caption length: 1317 characters. Long captions (500+ chars) perform best with 207 avg engagements.

Hashtag Performance

With Hashtags

Better

10

posts

Avg Likes192
Avg Comments8

Without Hashtags

2

posts

Avg Likes20
Avg Comments3

Most Used Hashtags

#dinnerdone×5#weeknightdinners×4#itsfridayletsdrink×2#cocktails×2#easyweeknightmeals×2#easyrecipes×2#baking×2#weeknightdinner×1#easymeals×1#dinnerfor2×1

Average 3.7 hashtags per post. Posts with hashtags get 177 more avg engagements.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 13.4K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.086

Excellent

Engagement Rate

1.27%

Below average

Total Followers

13.4K

Following 1.1K
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 163 likes and 7 comments per post

Hashtags & Captions

Top Hashtags

#dinnerdone(5)
#weeknightdinners(4)
#itsfridayletsdrink(2)
#cocktails(2)
#easyweeknightmeals(2)
#easyrecipes(2)

Based on 12 recent posts

Top Caption Words

heat(39)
add(38)
minutes(36)
cook(30)
oil(28)
salt(25)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional47% dominant+Energetic & Driven

The overall tone of this profile's content leans towards romantic & emotional with elements of energetic & driven.

Food & Cuisine

Food-related content and culinary experiences

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance43%

Beauty & Skincare

Beauty tips and skincare routines

Relevance16%

Photography & Art

Focus on visual storytelling and artistic content

Relevance5%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English84%
Portuguese15%
German1%
Spanish0%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post489

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 489 accounts.

Best Time to Post

Best performing time: Thursday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @olwen_eats's recent content

@olwen_eats's engagement rate of 1.27% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 5 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 3.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a detailed approach with an average of 1317 characters. This detailed style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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