@onthatnotes
Shawn Stockman’s On That Note
On That Note Podcast hosted by: @shawnstockmanofficial 57th Annual NAACP IMAGE AWARD NOMINEE A @TheCTGSports Production New Epsiodes Every Wednesday
@onthatnotes Profile Analysis Summary
Based on the last 12 posts
When we look at how onthatnotes's audience interacts with their content, we see an engagement rate of 7.40% — that's about 12K likes and 836 comments per post on average. Compared to similar accounts in the 100K-500K follower range (where the average sits around 1.8%), this is 311% higher, which suggests a genuinely engaged community.
Looking at content mix, about 92% of recent posts are videos and 8% are photos. Interestingly, video content tends to spark 2.5x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be concise, averaging around 127 characters.
Key Metrics
173.8K
Followers
278
Following
12
Total Posts
7.40%
Engagement Rate
12K
Avg Likes
836
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
173,818 followers
7.40% engagement rate
12 posts, 836 avg comments
625.2:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
144.4K
Total Likes
10K
Total Comments
Engagement Rate
Your engagement rate is 311% above the Mid-tier (100K-500K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 50% above the Mid-tier (100K-500K) benchmark. Your content resonates well with your audience.
Avg. Comments per Post
Your comment rate exceeds the Mid-tier (100K-500K) average by 234%. You're building meaningful conversations with your audience.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.6
Posts per day
4
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
@ericbenet KILLS this rendition of a Bill Withers classic! He held the not for 40 seconds!!!! Crazy!
View on Instagram
You never know! 😔 @ericbenet @shawnstockmanofficial @onthatnotes #BillWithers #OnThatNote
View on Instagram
Just a quick list of global SMASHES written by this man. Pay close attention! @shawnstockmanofficial...
View on InstagramAnalyzed 12 posts. Top content receives 83.9K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 8.1K avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">72.8</span>%
Likes Trend
-72.3%
Before: 18.8K avg
After: 5.2K avg
Comments Trend
-78.8%
Before: 1.4K avg
After: 292 avg
Total Engagement
-72.8%
Before: 20.2K avg
After: 5.5K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 127 characters. Short captions (1-100 chars) perform best with 31.4K avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 0.5 hashtags per post. Posts without hashtags perform 5.2K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 173.8K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.002
ExcellentEngagement Rate
7.40%
Above averageTotal Followers
173.8K
Following 278- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 12K likes and 836 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Lifestyle & Fashion
Content about lifestyle, fashion, and personal style
Business & Motivation
Entrepreneurship and motivational content
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows very high engagement with primarily English content. Average post reaches an estimated 36.1K accounts.
Best Time to Post
Best performing time: Tuesday 12pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @onthatnotes's recent content
@onthatnotes's engagement rate of 7.40% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 92% focused on videos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 7.0x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a minimal approach with an average of 127 characters. This minimal style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.