orsted
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@orsted

Ørsted

Public
12
Posts
32.9K
Followers
41
Following

Creating a world that runs entirely on green energy. Captured a great Ørsted moment? Tag us to be featured ⚡️

orsted.com/en/careers
12 posts analyzed

@orsted Profile Analysis Summary

Based on the last 12 posts

When we look at how orsted's audience interacts with their content, we see an engagement rate of 1.92% — that's about 627 likes and 5 comments per post on average. For accounts in the 10K-100K follower range, the typical rate is around 2.5%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 75% of recent posts are videos and 25% are photos. Interestingly, video content tends to spark 1.3x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 4 days — a moderately consistent rhythm. Captions tend to be moderate-length, averaging around 211 characters.

Key Metrics

32.9K

Followers

41

Following

12

Total Posts

1.92%

Engagement Rate

627

Avg Likes

5

Avg Comments

Authority Score

47/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
10/25

32,920 followers

Engagement
12/30

1.92% engagement rate

Content
0/20

12 posts, 5 avg comments

Growth
15/15

802.9:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Micro (10K-100K)

7.5K

Total Likes

57

Total Comments

Engagement Rate

1.92%vs 2.5% (avg)
-23%

Your engagement rate is 23% below the Micro (10K-100K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

627vs 2,000 (avg)
-69%

Your average likes are 69% below typical Micro (10K-100K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

5vs 80 (avg)
-94%

Your comments are 94% below the Micro (10K-100K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.2

Posts per day

Average

2

Posts per week

Medium consistency

Friday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
1.2K11

Working offshore isn’t always sunshine and rainbows👀 72 km off the coast, big waves, shifting wea...

View on Instagram
Content
Video
Most Comments
98311

Take the stairs, the elevator, or … the ladder? 🤔 Great video from Borkum Riffgrund 1 @julian_al_g...

View on Instagram
Content
Video
High Performer
7514

These drones can lift a dishwasher!😲 For offshore deliveries, though, that would be a bit silly.. ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 1.2K likes on average.

Content Type Analysis

Content Distribution

75%
25%
Videos (9)Photos (3)

Videos

Better
Avg Likes666
Avg Comments5

Photos

Avg Likes511
Avg Comments5

Videos outperform photos by 155 avg engagements per post.

Engagement Trend

Overall Trend

Increasing

Comparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">15.4</span>%

Likes Trend

+15.7%

Before: 581 avg

After: 673 avg

Comments Trend

-21.9%

Before: 5 avg

After: 4 avg

Total Engagement

+15.4%

Before: 587 avg

After: 677 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1
1-100 chars
Medium
11
101-500 chars
Long
500+ chars
Short
Likes565
Comments2
MediumBest
Likes633
Comments5

Average caption length: 211 characters. Medium captions (101-500 chars) perform best with 638 avg engagements.

Hashtag Performance

With Hashtags

0

posts

Avg Likes0
Avg Comments0

Without Hashtags

Better

12

posts

Avg Likes627
Avg Comments5

Average 0.0 hashtags per post. Posts without hashtags perform 632 better on average.

Growth Indicators

Account Classification

Small Influencer
1K10K50K500K1M10M+

With 32.9K followers, this account falls in the Small category (10K-50K). Typical engagement for this tier: 3-5%

Following/Followers

0.001

Excellent

Engagement Rate

1.92%

Below average

Total Followers

32.9K

Following 41
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 3-5% benchmark for small accounts
  • Average of 627 likes and 5 comments per post

Hashtags & Captions

Top Hashtags

No hashtags found in recent posts

Based on 12 recent posts

Top Caption Words

wind(9)
offshore(8)
turbines(5)
coast(5)
power(4)
off(4)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative29% dominant+Energetic & Driven

The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.

Business & Motivation

Entrepreneurship and motivational content

Relevance100%

Family & Relationships

Content about family and relationships

Relevance100%

Photography & Art

Focus on visual storytelling and artistic content

Relevance50%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance50%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English92%
Portuguese6%
German1%
Turkish1%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeMicro Influencer

10K-100K followers

Est. Reach per Post1.9K

Estimated based on average engagement × 3

Audience Summary

This established account shows average engagement with primarily English content. Average post reaches an estimated 1.9K accounts.

Best Time to Post

Best performing time: Friday 8am

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @orsted's recent content

@orsted's engagement rate of 1.92% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 75% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is medium with an average interval of 4 days between posts. medium frequency typically leads to better audience retention.

Best performing video generated 1.9x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 211 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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