@ou_libraries
Oakland University Libraries
Learn. Grow. Expand.
@ou_libraries Profile Analysis Summary
Based on the last 12 posts
When we look at how ou_libraries's audience interacts with their content, we see an engagement rate of 6.13% — that's about 101 likes and 0 comments per post on average. Compared to similar accounts in the 1K-10K follower range (where the average sits around 5%), this is 23% higher, which suggests a genuinely engaged community.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, video content tends to spark 27.4x more interaction than photos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 335 characters.
Key Metrics
1.6K
Followers
210
Following
12
Total Posts
6.14%
Engagement Rate
101
Avg Likes
0
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
1,646 followers
6.13% engagement rate
12 posts, 0 avg comments
7.8:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
1.2K
Total Likes
4
Total Comments
Engagement Rate
Your engagement rate is 23% above the Nano (1K-10K) average. This indicates strong audience connection and content resonance.
Avg. Likes per Post
Your average likes are 80% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.7
Posts per day
5
Posts per week
Monday
Most active day
Posts by Weekday
Top Performing Content
Have a great Summer, Grizzlies! ☀️ The library will still be open this Summer, so we hope to see yo...
View on Instagram
Good luck with finals! 📚🙏 Don’t forget we have more than just study rooms! Check out our free eve...
View on Instagram
We’ve got mini golf at the library today until 1pm! ⛳️ Try your hand at our course and win a free s...
View on InstagramAnalyzed 12 posts. Top content receives 813 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Videos outperform photos by 493 avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">256.6</span>%
Likes Trend
+260.3%
Before: 44 avg
After: 157 avg
Comments Trend
-66.7%
Before: 1 avg
After: 0 avg
Total Engagement
+256.6%
Before: 44 avg
After: 158 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 335 characters. Medium captions (101-500 chars) perform best with 110 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 3.3 hashtags per post. Posts with hashtags get 44 more avg engagements.
Growth Indicators
Account Classification
Micro InfluencerWith 1.6K followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.128
GoodEngagement Rate
6.13%
Above averageTotal Followers
1.6K
Following 210- • Good ratio - more followers than following
- • Engagement rate is above the 5-10% benchmark for micro accounts
- • Average of 101 likes and 0 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.
Entertainment & Music
Entertainment, music, and nightlife content
Photography & Art
Focus on visual storytelling and artistic content
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
1K-10K followers
Estimated based on average engagement × 3
Audience Summary
This growing account shows very high engagement with primarily English content. Average post reaches an estimated 302 accounts.
Best Time to Post
Best performing time: Tuesday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @ou_libraries's recent content
@ou_libraries's engagement rate of 6.13% is excellent compared to similar accounts. This indicates a excellent level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing video generated 8.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 335 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.