outback
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@outback

Outback Steakhouse

PublicRestaurant
12
Posts
478.3K
Followers
28
Following

You didn’t get here by misteak 🥩

www.outback.com
12 posts analyzed

@outback Profile Analysis Summary

Based on the last 12 posts

When we look at how outback's audience interacts with their content, we see an engagement rate of 0.40% — that's about 1.9K likes and 28 comments per post on average. For accounts in the 100K-500K follower range, the typical rate is around 1.8%, so there's some room to grow here — but every audience is different.

Looking at content mix, about 67% of recent posts are videos and 33% are photos. Interestingly, video content tends to spark 5.9x more interaction than photos — worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 43 days — a infrequent rhythm. Captions tend to be concise, averaging around 138 characters.

Key Metrics

478.3K

Followers

28

Following

12

Total Posts

0.40%

Engagement Rate

1.9K

Avg Likes

28

Avg Comments

Authority Score

48/100
Growing

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
17/25

478,287 followers

Engagement
6/30

0.40% engagement rate

Content
0/20

12 posts, 28 avg comments

Growth
15/15

17081.7:1 follower ratio

Trust
10/10

Verified account

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Mid-tier (100K-500K)

22.8K

Total Likes

332

Total Comments

Engagement Rate

0.40%vs 1.8% (avg)
-78%

Your engagement rate is 78% below the Mid-tier (100K-500K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

1,898vs 8,000 (avg)
-76%

Your average likes are 76% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

28vs 250 (avg)
-89%

Your comments are 89% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.0

Posts per day

Average

0

Posts per week

Medium consistency

Monday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Video
Most Liked
19.3K200

AUSSIE! AUSSIE! AUSSIE! 3 cheers for 3 courses, mate! Starting at just $14.99. Price, product, and ...

View on Instagram
Content
High Performer
77714

The force is strong with this one ✨ Drink responsibly, Jedi 😎

View on Instagram
Content
High Performer
51318

Here ya go mate. Felt like you could use some Steak & Lobster.

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 19.3K likes on average.

Content Type Analysis

Content Distribution

67%
33%
Videos (8)Photos (4)

Videos

Better
Avg Likes2.6K
Avg Comments35

Photos

Avg Likes439
Avg Comments14

Videos outperform photos by 2.2K avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">92.6</span>%

Likes Trend

-92.8%

Before: 3.5K avg

After: 255 avg

Comments Trend

-77.9%

Before: 45 avg

After: 10 avg

Total Engagement

-92.6%

Before: 3.6K avg

After: 265 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
5
1-100 chars
Medium
6
101-500 chars
Long
1
500+ chars
Short
Likes404
Comments13
MediumBest
Likes3.4K
Comments43
Long
Likes272
Comments8

Average caption length: 138 characters. Medium captions (101-500 chars) perform best with 3.5K avg engagements.

Hashtag Performance

With Hashtags

1

posts

Avg Likes302
Avg Comments6

Without Hashtags

Better

11

posts

Avg Likes2K
Avg Comments30

Most Used Hashtags

#mothersday×1

Average 0.1 hashtags per post. Posts without hashtags perform 1.8K better on average.

Growth Indicators

Account Classification

Medium Influencer
1K10K50K500K1M10M+

With 478.3K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%

Following/Followers

0.000

Excellent

Engagement Rate

0.40%

Below average

Total Followers

478.3K

Following 28
Profile Insights
  • Very influential - follows far fewer than followers
  • Engagement rate is below the 1-3% benchmark for medium accounts
  • Average of 1.9K likes and 28 comments per post

Hashtags & Captions

Top Hashtags

#mothersday(1)

Based on 12 recent posts

Top Caption Words

mate(6)
product(5)
may(5)
aussie(4)
participation(4)
vary(4)

Common words filtered out for relevance

Content Themes

Content Mood

Neutral & Informative44% dominant+Romantic & Emotional

The overall tone of this profile's content leans towards neutral & informative with elements of romantic & emotional.

Beauty & Skincare

Beauty tips and skincare routines

Relevance100%

Food & Cuisine

Food-related content and culinary experiences

Relevance60%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance40%

Fitness & Health

Posts about fitness, workouts, and healthy living

Relevance20%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English83%
Portuguese11%
Spanish3%
German1%

Detected from 12 post captions

Audience Engagement

Engagement LevelLow

Based on likes-to-followers ratio

Account SizeMacro Influencer

100K-1M followers

Est. Reach per Post5.7K

Estimated based on average engagement × 3

Audience Summary

This established account shows low engagement with primarily English content. Average post reaches an estimated 5.7K accounts.

Best Time to Post

Best performing time: Monday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @outback's recent content

@outback's engagement rate of 0.40% is low compared to similar accounts. This indicates a low level of audience interaction and content effectiveness.

Content strategy is 67% focused on videos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 43 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 10.1x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a minimal approach with an average of 138 characters. This minimal style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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