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pantone's engagement rate sits at 0.26%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow β though every community is unique.
Out of the last 12 posts, 42% are videos and 58% are photos. Notably, videos tend to get 2.4x more engagement than photos. New posts appear roughly every 2 days β a steady, reliable rhythm. Captions lean concise, averaging 101 characters.
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PANTONE
The global authority for color communication and inspiration since 1963.