@paperlesspost
Paperless Post
Online invitations for better parties. The celebration starts here.
@paperlesspost Profile Analysis Summary
Based on the last 12 posts
When we look at how paperlesspost's audience interacts with their content, we see an engagement rate of 1.79% — that's about 2.3K likes and 8 comments per post on average. This lines up well with the 1.8% average for accounts with 100K-500K followers — a solid, steady performance.
Looking at content mix, about 17% of recent posts are videos and 83% are photos. Interestingly, photo content tends to spark 42.8x more interaction than videos — worth noting for anyone studying this account's strategy.
On the posting side, new content shows up roughly every 2 days — a highly consistent rhythm. Captions tend to be moderate-length, averaging around 329 characters.
Key Metrics
127.1K
Followers
354
Following
12
Total Posts
1.79%
Engagement Rate
2.3K
Avg Likes
8
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
127,117 followers
1.79% engagement rate
12 posts, 8 avg comments
359.1:1 follower ratio
Verified account
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
27.2K
Total Likes
95
Total Comments
Engagement Rate
Your engagement rate is on par with the Mid-tier (100K-500K) average. You're performing as expected for your follower tier.
Avg. Likes per Post
Your average likes are 72% below typical Mid-tier (100K-500K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 97% below the Mid-tier (100K-500K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.7
Posts per day
5
Posts per week
Friday
Most active day
Posts by Weekday
Top Performing Content
“Animals are an obvious through line—and I’ve always loved animals,” shares our new Flyer partner @A...
View on Instagram
Old-world charm. Nature-inspired detail. Texture you can almost feel. @EmilyBairdDesign’s invitation...
View on Instagram
Flowers for mom 💐 This Mother’s Day, send her a digital greeting, designed with our friends at @pap...
View on InstagramAnalyzed 12 posts. Top content receives 25.2K likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 2.7K avg engagements per post.
Engagement Trend
Overall Trend
IncreasingComparing 6 older posts to 6 recent posts. Overall engagement has increased by <span class="font-medium text-green-400">1245.4</span>%
Likes Trend
+1296.6%
Before: 303 avg
After: 4.2K avg
Comments Trend
-66.2%
Before: 12 avg
After: 4 avg
Total Engagement
+1245.4%
Before: 315 avg
After: 4.2K avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 329 characters. Long captions (500+ chars) perform best with 12.6K avg engagements.
Hashtag Performance
With Hashtags
3
posts
Without Hashtags
9
posts
Most Used Hashtags
Average 0.3 hashtags per post. Posts without hashtags perform 2.3K better on average.
Growth Indicators
Account Classification
Medium InfluencerWith 127.1K followers, this account falls in the Medium category (50K-500K). Typical engagement for this tier: 1-3%
Following/Followers
0.003
ExcellentEngagement Rate
1.79%
Above averageTotal Followers
127.1K
Following 354- • Very influential - follows far fewer than followers
- • Engagement rate is above the 1-3% benchmark for medium accounts
- • Average of 2.3K likes and 8 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.
Family & Relationships
Content about family and relationships
Nature & Environment
Posts featuring natural landscapes and wildlife
Entertainment & Music
Entertainment, music, and nightlife content
Travel & Adventure
Content related to travel destinations and adventures
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
100K-1M followers
Estimated based on average engagement × 3
Audience Summary
This established account shows average engagement with primarily English content. Average post reaches an estimated 6.8K accounts.
Best Time to Post
Best performing time: Friday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @paperlesspost's recent content
@paperlesspost's engagement rate of 1.79% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 83% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is high with an average interval of 2 days between posts. high frequency typically leads to better audience retention.
Best performing photo generated 11.1x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 329 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.