papersource_kc
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@papersource_kc

PS Kansas City

PublicShopping & retail
12
Posts
911
Followers
682
Following

Paper Source is a premier paperie offering a unique selection of gifts, stationery & DIY crafts. πŸ–ŒπŸŽ¨πŸ•πŸ¦„πŸŒ΅πŸ’–πŸ“…

12 posts analyzed

@papersource_kc Profile Analysis Summary

Based on the last 12 posts

When we look at how papersource_kc's audience interacts with their content, we see an engagement rate of 1.18% β€” that's about 10 likes and 1 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β€” but every audience is different.

Looking at content mix, about 50% of recent posts are videos and 50% are photos. Interestingly, photo content tends to spark 1.4x more interaction than videos β€” worth noting for anyone studying this account's strategy.

On the posting side, new content shows up about every 7 days β€” a infrequent rhythm. Captions tend to be moderate-length, averaging around 228 characters.

Key Metrics

911

Followers

682

Following

12

Total Posts

1.21%

Engagement Rate

10

Avg Likes

1

Avg Comments

Authority Score

25/100
Starter

Calculated from reach, engagement, content quality, and trust signals

Score Breakdown

Reach
3/25

911 followers

Engagement
12/30

1.18% engagement rate

Content
7/20

12 posts, 1 avg comments

Growth
3/15

1.3:1 follower ratio

Trust
0/10

Building credibility

Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.

Industry Benchmark

Compared to:Nano (1K-10K)

120

Total Likes

9

Total Comments

Engagement Rate

1.18%vs 5% (avg)
-76%

Your engagement rate is 76% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.

Avg. Likes per Post

10vs 500 (avg)
-98%

Your average likes are 98% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.

Avg. Comments per Post

1vs 25 (avg)
-97%

Your comments are 97% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.

Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.

Publishing Frequency

Average

0.1

Posts per day

Average

1

Posts per week

Medium consistency

Tuesday

Most active day

Posts by Weekday

M
T
W
T
F
S
S

Top Performing Content

Content
Most Liked
191

It’s Teacher Appreciation Week! We can help you build the perfect bundle to say thank you - so many ...

View on Instagram
Content
Video
Most Comments
174

Space themed Jelly Cats are HERE! And we’re over the moon! #papersource #jellycat #jellycatspace #s...

View on Instagram
Content
High Performer
151

Looking for bag charms? We got β€˜em! JellyCat, Mon Amie, and more! We’ve got plenty of cute totes to ...

View on Instagram
Performance Summary

Analyzed 12 posts. Top content receives 19 likes on average.

Content Type Analysis

Content Distribution

50%
50%
Videos (6)Photos (6)

Videos

Avg Likes8
Avg Comments1

Photos

Better
Avg Likes12
Avg Comments1

Photos outperform videos by 4 avg engagements per post.

Engagement Trend

Overall Trend

Decreasing

Comparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">36.7</span>%

Likes Trend

-31.0%

Before: 12 avg

After: 8 avg

Comments Trend

-87.5%

Before: 1 avg

After: 0 avg

Total Engagement

-36.7%

Before: 13 avg

After: 8 avg

Caption Length Analysis

Caption Length Distribution

No Caption
0 chars
Short
1-100 chars
Medium
12
101-500 chars
Long
500+ chars
MediumBest
Likes10
Comments1

Average caption length: 228 characters. Medium captions (101-500 chars) perform best with 11 avg engagements.

Hashtag Performance

With Hashtags

8

posts

Avg Likes10
Avg Comments1
#Μ·

Without Hashtags

Better

4

posts

Avg Likes10
Avg Comments1

Most Used Hashtags

#papersourceΓ—8#mothersdayΓ—3#mothersdaygiftwrapΓ—1#lastminutemothersdaygiftΓ—1#mothersdayflowersΓ—1#teacherappreciationweekΓ—1#teacherappreciationΓ—1#giftsforteachersΓ—1#cardsforteachersΓ—1#nationalcardandletterwritingmonthΓ—1

Average 3.3 hashtags per post. Posts without hashtags perform 0 better on average.

Growth Indicators

Account Classification

Micro Influencer
1K10K50K500K1M10M+

With 911 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%

Following/Followers

0.749

Average

Engagement Rate

1.18%

Below average

Total Followers

911

Following 682
Profile Insights
  • β€’ Balanced - following close to follower count
  • β€’ Engagement rate is below the 5-10% benchmark for micro accounts
  • β€’ Average of 10 likes and 1 comments per post

Hashtags & Captions

Top Hashtags

#papersource(8)
#mothersday(3)
#mothersdaygiftwrap(1)
#lastminutemothersdaygift(1)
#mothersdayflowers(1)
#teacherappreciationweek(1)

Based on 12 recent posts

Top Caption Words

card(8)
mother(6)
gift(4)
perfect(4)
mom(4)
figure(3)

Common words filtered out for relevance

Content Themes

Content Mood

Romantic & Emotional40% dominant+Neutral & Informative

The overall tone of this profile's content leans towards romantic & emotional with elements of neutral & informative.

Family & Relationships

Content about family and relationships

Relevance100%

Lifestyle & Fashion

Content about lifestyle, fashion, and personal style

Relevance43%

Travel & Adventure

Content related to travel destinations and adventures

Relevance14%

Photography & Art

Focus on visual storytelling and artistic content

Relevance14%

Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.

Audience Insights

Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.

Content Languages

English82%
Portuguese8%
German5%
Turkish5%

Detected from 12 post captions

Audience Engagement

Engagement LevelAverage

Based on likes-to-followers ratio

Account SizeEmerging Creator

Under 1K followers

Est. Reach per Post30

Estimated based on average engagement Γ— 3

Audience Summary

This growing account shows average engagement with primarily English content. Average post reaches an estimated 30 accounts.

Best Time to Post

Best performing time: Wednesday 8pm

Posts during this time get highest average engagement

12am
4am
8am
12pm
4pm
8pm
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lower engagement
Higher engagement

Based on engagement patterns from 12 posts with timestamps.

AI-Powered Analysis Summary

Key insights and performance highlights based on @papersource_kc's recent content

@papersource_kc's engagement rate of 1.18% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.

Content strategy is 50% focused on photos, which appears to be the strongest performing format for this profile.

Posting consistency is low with an average interval of 7 days between posts. low frequency typically leads to better audience retention.

Best performing video generated 2.0x more engagement than average posts, suggesting strong resonance with specific content themes.

Caption strategy follows a moderate approach with an average of 228 characters. This moderate style aligns well with audience expectations for this account type.

This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.

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Important Notice

All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.

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