paramountco's engagement rate sits at 13.15%. That's 631% above what you'd typically see for accounts with 100K-500K followers (average 1.8%) — a sign of a genuinely connected audience.

Out of the last 12 posts, 83% are videos and 17% are photos. Notably, photos tend to get 4.7x more engagement than videos. New content goes up pretty much every day — a very consistent posting habit. Captions lean moderate, averaging 164 characters.