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parismatch's engagement rate sits at 0.30%. For accounts with 1M+ followers, the average is around 1.2%, so there's some room to grow — though every community is unique.
Out of the last 12 posts, 75% are videos and 25% are photos. Notably, videos tend to get 3.2x more engagement than photos. Captions lean moderate, averaging 326 characters.
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Paris Match
Le poids des mots, le choc des photos, la puissance de la vidéo 👇