@pasterkampheating
Pasterkamp Heating & AC Co.
In Business since 1959 proudly serving the Denver community for all heating, air conditioning, and plumbing needs
@pasterkampheating Profile Analysis Summary
Based on the last 12 posts
When we look at how pasterkampheating's audience interacts with their content, we see an engagement rate of 1.13% β that's about 5 likes and 0 comments per post on average. For accounts in the 1K-10K follower range, the typical rate is around 5%, so there's some room to grow here β but every audience is different.
Looking at content mix, about 25% of recent posts are videos and 75% are photos. Interestingly, photo content tends to spark 2.5x more interaction than videos β worth noting for anyone studying this account's strategy.
On the posting side, new content shows up about every 19 days β a infrequent rhythm. Captions tend to be moderate-length, averaging around 296 characters.
Key Metrics
434
Followers
260
Following
12
Total Posts
1.15%
Engagement Rate
5
Avg Likes
0
Avg Comments
Authority Score
Calculated from reach, engagement, content quality, and trust signals
Score Breakdown
434 followers
1.13% engagement rate
12 posts, 0 avg comments
1.7:1 follower ratio
Building credibility
Authority Score is an estimated metric based on 12 recent posts and public profile data. It reflects potential influence and engagement quality.
Industry Benchmark
57
Total Likes
2
Total Comments
Engagement Rate
Your engagement rate is 77% below the Nano (1K-10K) average. Consider experimenting with content formats, posting times, or engagement strategies.
Avg. Likes per Post
Your average likes are 99% below typical Nano (1K-10K) accounts. Focus on visual quality and trending topics.
Avg. Comments per Post
Your comments are 99% below the Nano (1K-10K) average. Try asking questions or creating discussion-worthy content.
Benchmarks are based on industry averages for accounts in similar follower tiers. Individual performance may vary based on niche, content type, and audience demographics.
Publishing Frequency
0.1
Posts per day
0
Posts per week
Thursday
Most active day
Posts by Weekday
Top Performing Content
About Pasterkamp Heating, Cooling, and Plumbing: Pasterkamp has been serving the Denver area since ...
View on Instagram
Pasterkamp makes it easy to finance your new HVAC system. Visit our website for more information! #...
View on Instagram
Need a furnace upgrade? Look no further! Enter our Christmas Furnace Giveaway for the chance to win...
View on InstagramAnalyzed 12 posts. Top content receives 20 likes on average.
Content Type Analysis
Content Distribution
Videos
Photos
Photos outperform videos by 4 avg engagements per post.
Engagement Trend
Overall Trend
DecreasingComparing 6 older posts to 6 recent posts. Overall engagement has decreased by <span class="font-medium text-red-400">71.7</span>%
Likes Trend
-73.3%
Before: 8 avg
After: 2 avg
Comments Trend
+0.0%
Before: 0 avg
After: 0 avg
Total Engagement
-71.7%
Before: 8 avg
After: 2 avg
Caption Length Analysis
Caption Length Distribution
Average caption length: 296 characters. Medium captions (101-500 chars) perform best with 6 avg engagements.
Hashtag Performance
With Hashtags
11
posts
Without Hashtags
1
posts
Most Used Hashtags
Average 4.6 hashtags per post. Posts without hashtags perform 18 better on average.
Growth Indicators
Account Classification
Micro InfluencerWith 434 followers, this account falls in the Micro category (1K-10K). Typical engagement for this tier: 5-10%
Following/Followers
0.599
AverageEngagement Rate
1.13%
Below averageTotal Followers
434
Following 260- β’ Balanced - following close to follower count
- β’ Engagement rate is below the 5-10% benchmark for micro accounts
- β’ Average of 5 likes and 0 comments per post
Hashtags & Captions
Top Hashtags
Based on 12 recent posts
Top Caption Words
Common words filtered out for relevance
Content Themes
Content Mood
The overall tone of this profile's content leans towards neutral & informative with elements of energetic & driven.
Business & Motivation
Entrepreneurship and motivational content
Family & Relationships
Content about family and relationships
Photography & Art
Focus on visual storytelling and artistic content
Nature & Environment
Posts featuring natural landscapes and wildlife
Themes and mood are estimated by analyzing keywords in 12 public post captions and hashtags.
Audience Insights
Limited Data Available: Detailed audience demographics (country, age, gender) are only accessible to account owners through Instagram Insights. The data below is estimated from public content analysis.
Content Languages
Detected from 12 post captions
Audience Engagement
Based on likes-to-followers ratio
Under 1K followers
Estimated based on average engagement Γ 3
Audience Summary
This growing account shows average engagement with primarily English content. Average post reaches an estimated 14 accounts.
Best Time to Post
Best performing time: Saturday 4pm
Posts during this time get highest average engagement
Based on engagement patterns from 12 posts with timestamps.
AI-Powered Analysis Summary
Key insights and performance highlights based on @pasterkampheating's recent content
@pasterkampheating's engagement rate of 1.13% is average compared to similar accounts. This indicates a average level of audience interaction and content effectiveness.
Content strategy is 75% focused on photos, which appears to be the strongest performing format for this profile.
Posting consistency is low with an average interval of 19 days between posts. low frequency typically leads to better audience retention.
Best performing photo generated 4.3x more engagement than average posts, suggesting strong resonance with specific content themes.
Caption strategy follows a moderate approach with an average of 296 characters. This moderate style aligns well with audience expectations for this account type.
This analysis is generated from publicly available data and provides estimated insights. Actual performance metrics may vary.
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Important Notice
All insights shown here are estimated using publicly available data. This tool is not affiliated with Instagram or Meta and does not access private information. Analytics are provided for informational purposes only and may not reflect actual account performance.